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  A/B Testing Best Practices A/B test is a marketing strategy that is used to test the performance of two versions of marketing assets, particularly your ads, to check which one responds better. It is also known as Split Test or Bucket Test . This practice is crucial for your PPC campaign to be reasonable in the long run. Because a PPC campaign that is not well-tested can cost you a fortune. Due to this reason, you must hire the best PPC company that knows every bit of PPC & its testing methods. A/B testing depends upon the data collected from Champions & Challengers. Now you might be wondering what exactly do these terms mean? Champion A champion means an ad that is already running and is also known as your control. You can consider this as Version A of your test.  Challenger Challenger, also known as Version B of your test is another ad that you create. It is almost similar to the Champion, however, only one element in this ad version is changed. How to Conduct A/B Test

  Search Engine Optimization is a part of Digital Marketing. It brings different techniques to build your brand’s visibility online and increase sales generating more revenue. If you own a business & want to promote your product or services online in the most effective manner, then you cannot overlook the importance of SEO companies in Mohali .  These companies are responsible for making strategies for marketing your website. Now SEO can help your business grow digitally in various ways. Let us see how SEO can help your business; Boosts More Traffic In order to reach a large audience, having a website is crucial and an initial step to your brand’s awareness. And a well-crafted SEO strategy can help you in this. It can help your website reach millions of people around the world and increase your web visibility.  While there are many marketing strategies that are focused on a particular audience, SEO just helps you attract anyone at any point in time.  Cost-Effective Let's face i

  Businesses today are becoming very conscious about their online presence for which thousands of websites are created regularly. Indeed, there will always be a demand for a website design, whether it is for a large business or a start-up. In order to create innovative web designs, a   web designing company in Mohali  can work wonders. Every company that wants to attract the attention of its customers needs to have a website so that it can reach out to its target audience. However, a good website design is even more important to gain the trust of businesses during the process of doing business with them. Numerous factors make a website design more appealing. Let us understand these factors first; Principles of Good Website Design Purpose of your website Having a planned motive for your website will make your work easier. Whether the website is eCommerce, educational website, gaming website, or whatever, you must keep in mind the audience and your motive. Easy to Navigate It is really i