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Partnering with a leading PPC company in India can help your business increase its online visibility and drive more traffic to your website. With access to expertise in digital marketing and the latest advertising trends and techniques, a PPC company can develop and execute a customized PPC strategy that maximizes the return on your advertising investment. This cost-effective solution can help your business achieve greater online visibility, attract high-quality leads, and improve your conversion rates. When choosing a PPC company, look for experience, credentials, references, and a commitment to communication and collaboration throughout the campaign. With a successful PPC campaign, your business can achieve measurable results and drive growth and revenue.

  A/B Testing Best Practices A/B test is a marketing strategy that is used to test the performance of two versions of marketing assets, particularly your ads, to check which one responds better. It is also known as Split Test or Bucket Test . This practice is crucial for your PPC campaign to be reasonable in the long run. Because a PPC campaign that is not well-tested can cost you a fortune. Due to this reason, you must hire the best PPC company that knows every bit of PPC & its testing methods. A/B testing depends upon the data collected from Champions & Challengers. Now you might be wondering what exactly do these terms mean? Champion A champion means an ad that is already running and is also known as your control. You can consider this as Version A of your test.  Challenger Challenger, also known as Version B of your test is another ad that you create. It is almost similar to the Champion, however, only one element in this ad version is changed. How to Conduct A/B Test