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Marketing has become an invaluable part of any business. And since a vast population now has access to the internet, internet marketing techniques have been more innovative than in the past. And when you are looking to advertise your business online, there are many ways to do it, but one of the most effective and affordable methods is by using pay-per-click (PPC) advertising services. It helps you get the most out of your money because you only pay when someone clicks on your ad. However, with so many companies offering marketing services, how do you know which one to choose? This blog post will walk you through how to identify the right company offering PPC services in India .   Qualities you Should Look for in a PPC Company If you are looking for a reputable PPC company in India, there are four main requirements you need to look out for.  Experience First and foremost, the company should be experienced. You would want your PPC campaign to be handled by someone who has a wealth o

  A/B Testing Best Practices A/B test is a marketing strategy that is used to test the performance of two versions of marketing assets, particularly your ads, to check which one responds better. It is also known as Split Test or Bucket Test . This practice is crucial for your PPC campaign to be reasonable in the long run. Because a PPC campaign that is not well-tested can cost you a fortune. Due to this reason, you must hire the best PPC company that knows every bit of PPC & its testing methods. A/B testing depends upon the data collected from Champions & Challengers. Now you might be wondering what exactly do these terms mean? Champion A champion means an ad that is already running and is also known as your control. You can consider this as Version A of your test.  Challenger Challenger, also known as Version B of your test is another ad that you create. It is almost similar to the Champion, however, only one element in this ad version is changed. How to Conduct A/B Test