PPC and SEO || A Powerful Mix

Digital marketing is a kind of marketing that is done on online platforms in order to promote a business to connect it with potential customers. There are several digital marketing techniques that can take businesses higher than ever to success among which PPC and SEO are the most common methods.  

We know the modern advertising tools are a game-changer for the business as now it has become easier for us to promote our business through digital marketing. Let us understand the two most common types of digital marketing techniques that can work wonders for your business.

PPC (Pay Per Click)

If your business deals with the utilities or products that are not available easily or products and services which you want for a lifetime (doctors, educational institutes). Then, you must rely on the best PPC company in India. 

But what exactly is PPC? 

PPC stands for Pay Per Click advertisement. Advertisers pay a fee each time one of their ads is clicked under this online marketing technique. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them organically.

One of the most common types of PPC is search engine advertising. When someone searches for a keyword relating to their company offering, it allows advertisers to bid for ad placement in a search engine's sponsored links.

While many aspects influence the performance of your PPC advertising campaign, you can achieve a lot by concentrating on:

Relevance of keywords - Creating relevant PPC keyword lists, keyword groups, and ad copy.

Landing Page Quality - Creating optimized landing pages that are suited to individual search queries and include convincing, relevant content and a clear call-to-action.

Quality Score - Google assigns a score to your keywords, landing pages, and PPC ads based on their quality and relevancy. Advertisers with higher Quality Scores receive more ad clicks for less money.

SEO (Search Engine Optimization)

Home services, medical services, restaurants, real estate, or online business, regardless of business type, SEO works for all. The number of companies that offer SEO services in India is on a rise in recent times.

Search engine optimization (SEO) is the practice of making web pages and their content more discoverable to users looking for phrases related to your site. SEO also refers to the act of making web pages simpler to find, scan, and index by search engine indexing software, generally known as "crawlers."  

So, how can you attract all of these high-quality visitors to your website?

The Google algorithm is quite complicated, but here's a high-level summary:

Google looks for pages with high-quality, relevant information that relates to the searcher's query.

Google's algorithm assesses relevance by "crawling" (or reading) your website's content and determining (algorithmically) if it is relevant to the searcher's query based on keywords and other variables (known as "ranking signals").

A site's link profile – the amount and quality of other websites that link to a page and the site as a whole – is one of the factors Google considers when determining "quality."