Is PPC Advertisement the Best Choice for your Business?

When you are starting with your own business, it can be hard to know how to approach marketing and advertising. You have got a lot of options when it comes to advertising your brand online, including some that are more effective than others. When you try to decide how to market your company, there are two significant types of advertising you can choose from. One is search engine optimization (SEO), and the second is pay-per-click (PPC) advertising. Well, many companies offer SEO and PPC services in India. 

And both search engine optimization (SEO) and pay-per-click (PPC) advertising have their pros and cons, and they both serve very different purposes. But should you invest in paid ads? To help you with this decision, we have outlined the main advantages and disadvantages of paid advertising in the following article.

What is PPC (Pay-per-click)?

A pay-per-click or PPC campaign involves placing ads on search engines, social media platforms, and other websites to bring traffic to your site. The ads often are labeled with a keyword that pertains to your products or services. These keyword phrases will usually appear with a description of what the company offers when you search online. Cost per click refers to how much it costs you every time someone clicks on your ad.

Pros of PPC

PPC ads are paid advertisements, meaning you will only pay when someone clicks on your ad. The main advantages of PPC advertising models are;

• You can stop running ads as soon as you feel they are not effective anymore. 

• You can target these types of ads to specific groups of people and companies. And as these ads offer multiple targeting options from gender to age and location of the targeted people. For example, if you want to advertise a product geared toward women in their 20s, you could choose to target those demographics specifically with a campaign. 

• PPC ads show immediate benefits without having to wait for organic rankings changes or website updates. 

• As a bonus, this option allows you to target customers who may not otherwise have found you organically - but you must understand that these ads cost money upfront.

Cons of PPC

PPC advertising is a lot like gambling, which can even negatively impact the company. Therefore, it is vital to understand how it can be a bane to your business. 

• You only know if your PPC ad campaign is successful at the end of the campaign, and sometimes even then. 

• The other problem with PPC advertising is that people use it because they think they can throw money at something and magically see their results improve. And if you are paying someone to help with your social media, why not get them to do all these things for you? They should be able to create a solid strategy in addition to increasing your likes, followers, and engagement.

• The biggest drawback is that they don't provide any long-term visibility beyond their lifespan unless you use them strategically in conjunction with SEO efforts.

In a nutshell, even before you choose any marketing strategy, you should define the business goals clearly. If you're starting, then it may be better to take advantage of free advertising via SEO. Once you start getting traffic, you can jump to paid advertising because of its instant benefits. Lastly, you cannot handle all your PPC alone, so ensure to hire the best PPC company in India to get the most out of your campaigns.