What are the 4 Types of PPC Ads?

Advertisements are ubiquitous in the modern day. Previously, you could see adverts on the roadside in newspapers, on television, or even on giant banners. But now, how businesses advertise to compete with their competitors has completely changed. Now, they use the internet to reach their target audience and spread their business across the globe. Also, over the internet, there are many ways companies market themselves, and the most invaluable advertising model is PPC. 

PPC or Pay-per-click is a powerful advertising tool for every business especially if your business is looking to increase traffic, or generate leads. When the right PPC tools and strategies are applied, PPC works wonders for your business to generate quality leads and yield maximum ROI. And to create the best PPC strategies for your brand, you can hire the best PPC company in India that will not only understand your business goals but also take the time to match up your requirements with the types of PPC ads that are available.

Through this blog post, you will be able to get to know everything about the different types of PPC ads.

Search Ads 

This is the most common type of PPC ad. The search ads are common and usually shown on the search engine result page. Many search engines including Google, Bing, and even Yahoo, offer a platform for businesses to publish search ads. And since Google is a widely used search engine, most businesses use Google for their search ads. Therefore, these are also known as Google ads. The search ads appear at the top or bottom of the SERP and are labeled with the word ad to indicate that they are paid advertisements. Search ads are generally text ads without any images or graphics. 

Display Ads

Display advertising is another form of paid marketing in which you market your products and services to people while they are surfing the internet. Through these advertisements, you target the audience you think might be interested in your product. The audience may be looking for a product similar to yours or has visited websites of businesses similar to your business. Since display ads just target the people who might be interested in your product, these ads might be good if you are looking to create brand awareness. 

Social Media Ads

Social media sites are highly used on the internet. Facebook, Instagram, LinkedIn, Twitter, and even Snapchat, are some of the most common social media sites. Using these social sites, you can create different marketing campaigns. You can also create different ad types with different sizes and can even create images, videos, or carousel ads as per your requirement. Also, advanced targeting is available with social media ads. Companies love using social media to reach valuable leads because you can target them more precisely. You can target people based on location, age, gender, interests, and behavior. As a result, you can reach leads who are more interested in your business.

Remarketing Ads

A remarketed ad, as the name suggests is a type of advertisement, that companies use to engage the audience again in their business. It is a type of ad created for people who have already shown interest in your product or service. You use these ads to target:

• Previous Users

• Watched Videos about Business on Youtube

• Spent Longer Time on Site but Didn’t Convert

• Cart Abandoners

Finally, there are many PPC platforms available. All you have to do is, select the one that will benefit your business, but a word of advice for you is to start with a search ad initially. And most importantly, search for a company that offers the best PPC services in India.