Pay-per-click - 5 Mistakes to Avoid

Pay-per-click or commonly known as PPC advertising is a great way to get your website seen by as many people as possible. It is the practice of paying someone to display your ad on a search engine. The goal of PPC ads is to increase traffic to your site. Many businesses claim that their PPC campaign run by a PPC company in India has increased their sales by 50%.

However, this is not a guarantee—it depends on many factors including geographic location, competition level, product quality & price point, etc. Although it is a great way to get your business in front of people who might be interested in what you offer, it can be easy to make mistakes when setting up a campaign. Here are 5 mistakes you need to avoid!

Not Setting up Remarketing

Remarketing or retargeting campaigns let you show your business to those who have shown some interest initially. This interest could be by visiting your website in the past, abandoning the cart, or previously shopping from your website. Remarketing is an effective method to remind or nudge them about your business so that they can take the next step.

Using Too Many Keywords in an Ad Group

Many businesses might use too many keywords in their ad copy however this practice would not get you anywhere. Instead, it will completely destroy your ad relevancy. In order to avoid this, ensure that you use a lesser number of keywords, that are most relevant to your business.

Budgeting Incorrectly

Among all the mistakes, the most common one is related to the budget of the ad copy. Ideally, most businesses make the mistake of either budgeting too much or too little on the advertisement. To ensure that you are investing the right amount of money, hire the best PPC company in India.

Mistargeting

When you plan your PPC ad, you must have a clear understanding of the audience you are creating your ad for. If you target the wrong group of people, your ad isn’t likely to resonate with the response you need from your audience.

Ignoring Negative Keywords

Negative keywords are an essential part of search engine optimization. They allow you to exclude some terms from appearing in your ads, making it easier for people searching for your products or services to find you. The biggest mistake people make is forgetting about negative keywords—a term that describes keywords that are used as a filter for showing results for search queries. If a keyword does not show up in an ad, then it is not relevant. Ads with negative keywords attached help searchers find what they are looking for more quickly and easily.

Finally, every business owner understands the importance of getting leads and driving sales. Although there are many ways to go about it, one of the best is pay-per-click advertising. It is known for being easy to learn and manage, even for those with little marketing experience. However, when used wrong, pay-per-click advertising can be disastrous for your business.